Technology is a wonderful thing.
The internet has placed a world of information at our fingertips and changed the face of advertising forever. In the case of advertising however, there are some downfalls to the ways that we can use this technology.
We have the means to fast forward past television ads, block internet ads, and skip over video ads, making the task of getting the word out about your product or service more difficult than ever.
Because of this, if you want to reach potential customers or clients it is imperative to provide well written, informative, and interesting content on your website.
Good seo website content draws the reader in and makes them want to look deeper into what you are offering as well as providing them with the information that they are looking for in an appealing manner. Writing web content is a lot different than just writing content. It has to catch the attention of the reader.
With all the information that is available on the internet it may seem that there is really no new content to be written, but that is not the case at all. Content writing is an acquired skill and while there may be some inherent talent involved it becomes more finely tuned with experience. When you hire a company or person to do website content writing, you are essentially paying for that person’s experience as well as for their writing skills. In addition to that, each person sees a topic from a different point of view.
It is that individual point of view, as well as different writing styles, that can take an old topic and make it seem new and interesting again.
Thinking outside of the box is what content writing and writing websites is all about and showcasing your website in a way that no one else has used before can be the key to making your business a success.
One way to draw your readers in is to provide some tidbit of information that they may not know and then gradually lead them in to the information that they are looking for.
Here is an example of how different content writing techniques can make a big difference in the overall appeal of an article. There are millions of how to articles about growing tomatoes and both of these paragraphs will contain the same basic information, but one of them will be much more interesting to read and draw your readers down the page to the conclusion or the conversion that you want.
Growing tomatoes is something that almost everyone can do well. Tomatoes grow best in full sun and soil that is well-drained, but moist. Tomato bushes can get rather large so be sure to allow plenty of space between the plants. As the bush gets larger, pinch off any suckers that grow from the base of the branches. By doing this, the tomatoes that are produced will be larger than if you let the plant grow without pruning.
Did you know that the tomato is a member of the nightshade family? Not all members of this family are toxic and some (including the tomato) are staple parts of the diet in many cultures. Tomatoes are quite easy to grow which makes them great for beginning gardeners. Imagine juicy, vine ripened tomatoes for those fresh, summer salads. With minimal effort you can grow tomatoes that will be the envy of all your friends.
Tomatoes are a sun loving plant that does best in well-drained soil that is kept moderately moist during hot weather. Depending on the variety they will become quite large and will need plenty of space between plants. As your tomato plant grows, prune back any small growth that occurs at the base of the branches. These are called “suckers” and will leach nutrients from the rest of the plant. Removing them will allow your plant to produce more, as well as larger tomatoes.
Which Piece Would Be More Appealing to Your Customers?
This is just a small example of what good content writing can do for a website. While both examples give the information needed, the second one is more likely to entice you to read further and explore other areas of the site. Advertising will always be important to some degree, but while the advertising may get visitors to the site, good content will keep them there.