Know Your Audience When Marketing Online

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason, more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for businesses to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

marketingAs with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally, this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographic information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and, conservative graphics. This will help to ensure the target audience enjoys the website. Conversely, if you are looking to appeal to a younger audience with more liberal viewpoints you might choose to design the website with bold colors, eye-catching graphics and, creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example, if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

Stop Marketing for a Minute and Listen

Marketing – Where The Customer Comes First

If you’re a marketer or you know one you know the mentality. EVERYTHING becomes an opportunity to market. I see it all the time, even sometimes in people with whom I work. Sometimes in myself. It is absolutely a sore subject to your customers and friends that everything becomes a means to increase your own bottom line.

Stop marketing for a minute and LISTEN to what your customers are saying to you. When you live and breath marketing, sometimes you need to stop and take a breath and empathize with customer concerns and hear what they are saying about their sites and content.

The number one complaint that I hear which brings in a new customer quite frequently is that the marketing and SEO companies around the globe are not listening. Every discussion and every email that they have received was an invitation to up-sell something– a product or a service, when they weren’t ready for that yet..

It tends to come off to the new customer as you not hearing what they want, but instead trying to sell them another product that costs more.

The very act of interaction with customers and clients is seen as a means to gain a new opportunity, but the reality is that this offers you a look of desperation and of being uncaring or inconsiderate of the needs and desires of your customers.

Test yourself in this area. If you hear your customers concerns about something and your next sentence begins with the words “we offer” or “I can give you” then you’re a victim of your own marketing hype and you need to take a step back. Marketing today isn’t about where you want to go in your own business. It’s about where you want to take your customers and the loyalty you can engender in them by taking them there.

Email marketing by SEO companies has taken a hard hit lately and there are two primary reasons for this.

Selling something in every email and not just offering information or a freebie means that they are going to perceive you as someone who solicits them and doesn’t offer anything of real value. Once in a while, offer a free piece of software or a free service that they can take advantage of. Even if the software isn’t yours, and is just a link, take the time to offer them value.

Ask questions and really hear the answers. Many SEO customers believe no one is listening. You can learn a lot by using polls or other methods to gather information from your customers. If your emails don’t ask for responses or opinions, or don’t offer polls once in a while, then you are going about your marketing the wrong way. If you offer too much by way of your own products, services, and preaching, and don’t ask any questions, how do you know what your customers want and how can you address those wants with your products?

The key to solid marketing methods today are to offer quality and cost effective services, to offer them in such a way that the customer does not feel pressured and suffers buyers remorse, and to actually interact with your customers rather than being the only one talking. Talk TO them, not AT them.

SEO-Getting it Right the First Time

SEO - Getting it RightYou and your customers are dealing with both a physical and an internet world. Neither of you exists solely in one or the other. Your business and you need to be able to appeal to both parts of your world.

You need  solutions that are tailored to the kind of website that you have, to the kind of products that you’re selling and to get you in front of the people that you most need to reach.

We offer SEO, content creation, and marketing & link building solutions that are custom tailored to meet your needs. From Internet marketing and web strategies to search engine optimization, pay-per-click advertising and social networking, you can rest assured that we have the knowledge, experience and expertise to create a solution that fits your business needs.
Founded in 2007, Meridian blends the best of  talents from different companies who have been offering website design, writing, SEO and security from the early days of the internet. Your business needs to make money. That’s what you’re here for right? We want to help! Meridain Media Marketing provides complete Search Engine Marketing solutions for your business needs.

You know what you want, what your company needs and working with you, in concert, we help you to determine what  to optimize, when to optimize it, and how to optimize the things necessary to achieve high search engine rankings for our customers.

Ready for a whole new view of your SEO and traffic?’

Traffic and page rank aren’t the same thing right? In fact, while they are not the same thing, they are inter-related and one can lead to the other. Do you know that connection?

Social networking!! The buzz word for the decade–discover how it can help you to market your site more effectively. Think Facebook and Twitter are the only social networks worth using? Try a few new ones–smaller,but infinitely more flexible, that can help you to increase your bottom line.!

At Meridian Media Marketing, we understand how to accomplish that. We have  years of experience in Internet services, content creation, social media technology and traditional marketing to help you reach your customers – no matter where they live. Check out our Services Page for ideas on how Meridian can get you noticed.