Where does your website stand in the overall rankings? How is it helping you to grow and how hard is it working for you?
If you don’t know the answer to those questions, then it’s difficult to determine how well your website is performing in contrast to the competition.
Taking a closer look at your website, not just your traffic, but other factors such as your conversion rate, your keyword rankings, your overall viability, public response to it, and general factors such as errors or problems that may be keeping it from ranking well can give you valuable insight into ways to improve your site and your marketing strategy.
When is the last time that you had a website analysis done and what did it reveal to you that may need to be corrected or to be worked on in the long range?
Wikipedia tells us that a website audit is a “full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes.”
We disagree with Wikipedia’s commentary about the website audit being solely done for marketing purposes. In many cases that may be true but a good website audit will help you to determine the things that are preventing people from being able to get a good experience from your site.
The overall goal of any website audit is to find weak areas of the site and to fix those areas so that website performance is at a maximum.
We can give you an in-depth analysis of your website design, content and coding to allow you to correct mistakes that are inherent and raise your overall standings in search.