Why Content Marketing Should be the Biggest Part of Your Marketing Strategy.
Are you using the right website content strategy. People are tired of marketing. It’s a sad fact.We are tired of invasive and intrusive advertising for products that simply don’t offer what we’re looking for.
Fortunately–or perhaps in some cases, unfortunately– the advances in technology have made it possible for us to sidestep the marketing that we find troubling and invasive.
Most of us today have a DVR. We can skip television commercials. We can thumb our way past the advertising in the newspaper. We can scroll over the ads on the average website and use a firewall or a popup blocker to get rid of the internet ads that get in our way. We are expert surfers and advertising doesn’t get in our way.
That Means Your Marketing may not have the Effect That You Want.
Is your business doing as well as it could be?
We all know that original and regularly-updated content is crucial to search engine ranking and social media position.
In a recent poll, our clients confirmed their No.1 concern was the provision of new content. It’s difficult to make time to get that content and it’s difficult to do without it.We’ve all seen that our sites are not going to stay as fresh or as well-ranked as they are without regular, innovative, problem-solving content.
Many clients feel that the content they need is either too expensive or planning and ordering what they thought they needed is too time consuming.
What that means is that we have social media pages and blog pages that are sadly neglected.
What is Content Strategy?
Content strategy is the creation and the strategic distribution of high quality, product-relevant content. Distributing content is one means to attract the audience that you are trying to impress and hold them captivated by what you have to offer. Content must be relevant and valuable to the reader and it should ideally drive the customer to the desired action.
Content that is valuable to the customer can be used and reused in a wide range of ways. It can deliver more bang for your marketing buck than any other advertising method that you use.
In effect, you’re recycling and lowering your marketing costs in a big way. Content repurposing works well and helps you to save money and to use the content that you get in multiple ways. Every piece of website content works overtime for you when you use content repurposing in your content marketing strategy.
The consistent creation and distribution of high-quality content that will offer your customer a real value in and of itself is the key to driving sales, attracting new customers and retaining the ones that you have. Website content writing today is far different than it was even six months ago.
Today, content marketing is being used by some of the biggest companies in the world. Companies such as Microsoft, Oracle, Dell Computing and even the Wall Street Journal. Content is one of the most valuable methods of marketing today and the reason for that is very simple. Because it works!
Not only does content marketing work, it is one of the most cost-effective marketing methods in the world today. Great content makes you think–and it makes you act.
What kind of marketing are you using–and more importantly–how’s that working for you?