The Importance of Social Media Marketing

Social Media – Marketing – Facebook – Demographics

Social Media has the potential for building brand awareness and engaging with customers in ways that are unsurpassed by any other media in use today.

It is no longer just for friends and family. Today businesses are finding that social media is a powerful tool for growth. Once not taken very seriously, social media should now be an integral part of every business’s online strategy.

You can’t ignore social media if you want your business to succeed in the competitive marketplace.

Increasing Market Penetration Through Social Media Marketing

As of March 2014, over 1.28 billion – yes, billion with a B! – people are registered on Facebook, with up to one billion being unique users.

That is a huge market!

Besides being the largest social network in the world, Facebook is also the largest advertising network. So, even if you’re targeting only a single country, the numbers could be in the hundreds of millions. No other platform gives you that kind of access and you can tap into that market for free.

Is it only about Facebook?

Just because it’s the biggest network doesn’t mean Facebook is the only, or the right place for your business. Facebook is not the be all and end all of the social media world.

Bigger doesn’t always mean better, and in the case of a niche business or product you get better results for your marketing efforts from Twitter, Imgur, Instagram, Google+ and any of the others that inhabit the whole of social media.

Every social network has its strengths and weaknesses, and varying levels of relevance to your company. Finding the best network for your needs will help make the most of any efforts you put in to a social media strategy. Even chat-based applications like WeChat and Line Messenger include aspects of social networking. Creative companies can use these popular platforms to advertise and engage customers as well as build exposure for their brand.

Social Media Covers Almost Every Demographic

To get the best market exposure, social media is the answer.

Everyone from age 14 to seniors can be found on one social media format or another. However social media isn’t limited to the actual ‘social networks’ anymore.

Youtube incorporates social media.

Gmail accounts have access to Google+.

Yahoo Answers is a form of social media.

People use all sorts of services on the Internet without thinking about the social aspects of them. However, almost everything on the Internet today involves some type of social networking.

Whatever your market is, if you know where to focus, you can find that demographic through social media.

Interact With Customers Like Never Before

Compared to any other platform, social media offers more engagement with your customers and future prospects through comments, likes, re-tweeting, +1’s and similar social sharing features. Having a direct dialogue with your customers makes for a stronger relationship with them. TV and Radio ads have phone-in competitions and offers, print media might provide the same, with perhaps mail or email correspondence, but nothing compares with the immediate communication that social media invites.

Using social media as a brand building platform not only lets you engage directly with your market, it also allows you to grow your brand virally. As your audience spreads posts and information about your products through likes, tweets and re-posts etc., your brand will stretch from person to person, giving you the benefits of modern day ‘word of mouth’ marketing.

Social Media is Easy to Include in Your Online Strategy

Adding social media to your current website is simple and this ease of implementation is another reason why social media is such an excellent tool for online marketing.

When you work with leading content delivery solutions like WordPress, you can take advantage of a number of plugins that incorporate social features in your site. Adding buttons for shares, like’s, +1’s, etc., is a great way to take viral what you are showcasing.

Social Media is Relatively Inexpensive When Compared to Other Forms of Online Marketing

The potential reach of social media makes it essential to use as part of your online marketing strategy. But that’s not the best part – it’s cost effective too. Social media offers virtually free advertising and brand building for anyone who wants to use it.

With time and perseverance you can build a strong social presence without spending any cash.

For a relatively small expense, a dedicated online marketer can handle the social media accounts for those business owners without the time or the expertise to market themselves online or for companies that want a greater social media presence. Social media account management can be as low as $50USD per month. Compare that to traditional marketing consultants.

When looking for a good return on investment, inexpensive and effective social media marketing becomes essential.

Embrace Social Media

There’s really no reason for not incorporating a social media strategy in to your business plan.

Social media provides your business with the benefits of effective marketing, brand building, increased exposure and effective customer interaction.

Arguably the best thing about this new means for marketing your business is that even a modestly funded operation could afford to implement it.

So What Are You Waiting For?

* Do you want a custom Youtube channel, Facebook or Twitter page that matches your website?

Customized graphics can be created to offer the right look and feel for your social media pages. Every business can use custom social media pages to promote themselves.

* Do you want to create a presence on social media that represents and expresses your business brand?

Customized social media pages are among the best ways to associate your name and your logo with your website.

Cost effective marketing magic – order custom social media pages or talk to us today about a social media marketing strategy for your business.

Social Media Build Brands–and More

Increased Branding Through Social Media

Think social media is just for branding your business? While it does that in a great way and can offer a lot to your visibility online, today, social media is being used for a great deal more than just business branding.

When manufacturers are trying to find out what’s happening in the wake of any disaster, natural or man-made, social media can be the connective tissue that keeps them moving forward with some measure of knowledge. Everbridge, a California software company that makes emergency incident software also touts the use of social media. Jaime Ellertson, CEO commented “For a manufacturer trying to find out what’s going on in the midst of a disaster, social media can augment or replace traditional news sources.

In many instances social media can make a real difference in a business, preventing loss and injury as well as providing for the users of the products or services to know what’s

Phil Harris who is the CEO of Geofeedia works with a company that permits users to monitor and to search out social media information in real time. He believes that the days of relying solely on traditional news or television news are over. Social media users are everywhere, providing real time updates and information in the event of storms or disasters. This data, including photos, videos, descriptive text and other information provided from mobile devices can be invaluable to manufacturers and even to EMS personnel and emergency management.

In a time when power outages or phone outages may be rampant, social media can close the information gap and help people to see what’s happening in real time. What plans has your business made to make use of social media in the event of a disaster? Maybe it’s time to rethink your strategy.

Facebook Changes Make It More Difficult for Businesses

On the 14th of Nov. 2014, Facebook announced that it will be making changes to the way its algorithm is to evaluate the content of business Pages. Starting in January 2015, Facebook intends to reduce the amount of promotional content that people will see in their News Feeds.

Apparently, according to a survey they did with hundreds of thousands of people, certain types of content “feels too promotional”. Included are:

  • posts that are solely for encouraging people to install an app or buy a product,
  • posts that have no real content but push users to enter competitive promotions or sweepstakes,
  • posts that utilize the same content as is in their ads.


Facebook claims that their goal with the News Feeds is to show only that which people want to see and that content, including stories about businesses, has to be relevant to the users. Facebook already monitors and controls the content quality of the ads and will now turn their attention to the content of promotional posts on Pages.

Because the News Feed is already competitive and that is likely to increase as more people post more content on more Pages. So if you post content in the News Feed (on your Pages) that is seen to be too promotional, your “organic distribution” (who will get sent the content you post) will be impacted significantly and is likely to go down.

Facebook goes on to say that “Pages still matter – a lot” since those Pages offer people an easy, free online presence through which users can discover and learn about the businesses they’re interested in. And, since this online presence works across the various devices – desktop, tablets and mobile – businesses can bring their story to life in the form of text, videos and photos.

They also said that this is part of an ongoing effort to make News Feed more relevant and therefore more engaging for its users and that they will be creating “a better platform for businesses to reach their customers and to find new ones”. Should we be worried about this?

Be sure to stay on the right side of Facebook by consulting their Page publishing tips and best practices for advice on how build and use Pages. And, for reaching specific audiences predictably and achieving

the objectives of your business, Facebook is offering advertising space for businesses to buy.

Considering that Facebook has actually admitted that in the past its algorithm has been very unsophisticated in determining quality, one hopes that it will be improved so it can better assess the quality or spammy nature of posts in the future.

And, the blurring of the line between content and advertising which has been going on for some time, for instance calling ads “sponsored stories”, makes us sceptical about the “hidden” purpose of these algorithm changes. Is this just another way of maneuvering businesses away from using Pages and buying advertising instead? As one comment posted after the announcement was made said, “It is all advertising, why do you think the Pages are there.”

Other comments were no less convinced that this was all for the users well-being. These attitudes were among those posted:

  • “If you follow a Page, particularly for a business, it is fairly obvious that the business will be promoting the goods and services it sells.”
  • ” Facebook should stop posting its unsolicited advertising on the News Feed. We are capable of blocking those inputs we don’t want, although we don’t have the option of doing the same with whatever Facebook decides to add to our News Feed.”
  • “It is ironic that the only posts I don’t want in my News Feed are the sponsored posts. Users can easily un-follow any page they really don’t like.”
  • “Facebook uses advertising to monetise their business, however if that advertising proved effective for the businesses that used it, then they would naturally flock to it, instead of being forced into it.”

Is this another example of power corrupting absolutely?

Do we really need Facebook to oversee and protect us from too much promotional material or can we be trusted to make our own decisions about what and who we will follow or un-follow?

Big brother seems to come in all sorts of guises, and with all sorts of justifications for manipulating one more aspect of the marketplace.