How Machine Learning is Changing the Face of Search Generally Google doesn’t spring to mind when considering competition in the world of digital marketing because it seems to dominate whatever it touches. Aside from that however, the realm of digital marketing has always been an extremely competitive landscape, with certain exceptions of course. Established brands …

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Ethical SEO

I mentioned not too long ago what my definition of ethical SEO, and particularly ethics in online business. Apparently there are those who disagree. Ethics is defined as a set of moral principles– a line that we won’t cross whether it’s for making money or damaging the competition or our own personal life. Defining ethics …

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We’re all hearing that SEO, or search engine optimization is dead. The reality is that it isn’t dead, but much like any other job, task, or component of technology, has undergone a real metamorphosis. There is nothing that has remained the same in the technology field over the course of the last few years. For …

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By Robbi I recently received an email trying to sell me a product. It provided me with a link to a video that was about 9 minutes long. Two days ago, I received another email. This one pointed me toward a video selling me a marketing product. That video was more than 10 minutes long. …

Why Your Help Video, Sales Video, Solicitation Video Doesn’t Cut It.Read More »