SEO (Search Engine Optimization) can be a bit intimidating for many beginners and seasoned SEO writers. Even so, you cannot walk away from it. You cannot separate Google and SEO. Instead, embrace them and welcome them both for your company’s website. If you do SEO right, you can be sure that your company will have …

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How Machine Learning is Changing the Face of Search Generally Google doesn’t spring to mind when considering competition in the world of digital marketing because it seems to dominate whatever it touches. Aside from that however, the realm of digital marketing has always been an extremely competitive landscape, with certain exceptions of course. Established brands …

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Ethical SEO

I mentioned not too long ago what my definition of ethical SEO, and particularly ethics in online business. Apparently there are those who disagree. Ethics is defined as a set of moral principles– a line that we won’t cross whether it’s for making money or damaging the competition or our own personal life. Defining ethics …

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We’re all hearing that SEO, or search engine optimization is dead. The reality is that it isn’t dead, but much like any other job, task, or component of technology, has undergone a real metamorphosis. There is nothing that has remained the same in the technology field over the course of the last few years. For …

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