What Do You Need to Know to Generate Links that Are Higher in Authority?

What Do You Need to Know to Generate Links that Are Higher in Authority?

One of the oldest and the most efficient ways to get a better ranking is with link building. It’s also one of the best ways to get some great organic traffic moving in your direction

People want to link to you. You may not see it and you may not believe it but they do. That is particularly true of the real influencers in the world. They are creating so much content that they are always looking for a way to get some that they don’t have to work quite so hard for. That means if you do it right, you’ve got an edge toward getting their inbound links.

If you’re looking for a way to make better inbound links, here are a couple tips for you.

You Don’t Want Links, You Want Good Links– It’s a given that you want good links that show Authority, Relevance and Transfer. Unfortunately many website owners have forgotten what good links are, if they ever knew. Good links have authority and relevance, even if you have to spin things a bit to make it relevant. For example, if you sell insurance you could conceivably and readily create an article that would fit on a car accident site.

Make Your Content Unique. Get the best content that you can and make sure that it’s all as unique as possible. Find a topic that is close to people’s hearts and in their minds and then write about it. Try to find an angle that is unique to other people’s so that your content, is different and creates real value for the reader even when it’s the same subject that someone else has written about. All that’s necessary is for you to work hard, do a bit of extra research, and make your content worth linking to.

Quality link building is not easy. It’s hard and it should be hard. You’re going to work for the links that you get.  If you want real quality then you need to visit quality sites and explore their content. Find out where it melds well with your own and then send a contact to the site owner or webmaster. Make sure that you  visit as many sites that are relevant to you as possible and let them know about your site and your content. Follow up a week or two later. Tech people are busy and your link may not appear immediately but  if you follow up and if your content is worth linking to, the links will appear.

 

Why Good Content Is An Important Part Of Your Website

Technology is a wonderful thing.

The internet has placed a world of information at our fingertips and changed the face of advertising forever. In the case of advertising however, there are some downfalls to the ways that we can use this technology.

We have the means to fast forward past television ads, block internet ads, and skip over video ads, making the task of getting the word out about your product or service more difficult than ever.

Because of this, if you want to reach potential customers or clients it is imperative to provide well written, informative, and interesting content on your website.

Good seo website content draws the reader in and makes them want to look deeper into what you are offering as well as providing them with the information that they are looking for in an appealing manner. Writing web content is a lot different than just writing content. It has to catch the attention of the reader.

With all the information that is available on the internet it may seem that there is really no new content to be written, but that is not the case at all. Content writing is an acquired skill and while there may be some inherent talent involved it becomes more finely tuned with experience. When you hire a company or person to do website content writing, you are essentially paying for that person’s experience as well as for their writing skills. In addition to that, each person sees a topic from a different point of view.

It is that individual point of view, as well as different writing styles, that can take an old topic and make it seem new and interesting again.

Thinking outside of the box is what content writing and writing websites is all about and showcasing your website in a way that no one else has used before can be the key to making your business a success.

One way to draw your readers in is to provide some tidbit of information that they may not know and then gradually lead them in to the information that they are looking for.

Here is an example of how different content writing techniques can make a big difference in the overall appeal of an article. There are millions of how to articles about growing tomatoes and both of these paragraphs will contain the same basic information, but one of them will be much more interesting to read and draw your readers down the page to the conclusion or the conversion that you want.

Example one:

Growing tomatoes is something that almost everyone can do well. Tomatoes grow best in full sun and soil that is well-drained, but moist. Tomato bushes can get rather large so be sure to allow plenty of space between the plants. As the bush gets larger, pinch off any suckers that grow from the base of the branches. By doing this, the tomatoes that are produced will be larger than if you let the plant grow without pruning.

Example two:

Did you know that the tomato is a member of the nightshade family? Not all members of this family are toxic and some (including the tomato) are staple parts of the diet in many cultures. Tomatoes are quite easy to grow which makes them great for beginning gardeners. Imagine juicy, vine ripened tomatoes for those fresh, summer salads. With minimal effort you can grow tomatoes that will be the envy of all your friends.

Tomatoes are a sun loving plant that does best in well-drained soil that is kept moderately moist during hot weather. Depending on the variety they will become quite large and will need plenty of space between plants. As your tomato plant grows, prune back any small growth that occurs at the base of the branches. These are called “suckers” and will leach nutrients from the rest of the plant. Removing them will allow your plant to produce more, as well as larger tomatoes.

Which Piece Would Be More Appealing to Your Customers?

This is just a small example of what good content writing can do for a website. While both examples give the information needed, the second one is more likely to entice you to read further and explore other areas of the site. Advertising will always be important to some degree, but while the advertising may get visitors to the site, good content will keep them there.

How and Why to Optimize Your Press Release

With the vast number of choices SEO and PR professionals have for content, press releases are among the most popular for keyword optimization. Press releases provide your target audience with valuable information about newsworthy topics of your company. This could be for a new product launch, a company hosted event, executive staff changes or a general news release.

Press releases that are optimized are easier for people to find and get more PR than those that are not. The number one rule for creating a press release that people find valuable is to create one that is about one topic only. Many companies try to give their audience a “monthly update” about all that has happened in the previous month, which can often times be multiple things. This is most likely more information than your audience was looking for and is usually hard to keyword optimize.

Before creating your press release, research multiple keywords that are relevant to your topic. Then choose one or two that would provide the best ranking and reach the most people. Use these keywords about three or four times per page throughout your press release to increase optimization and your chances of it being read.

Because search engines rely so heavily on page titles for optimization, your headline is very important. Your headline should be between 2 and 22 words long and sum up the most important pieces of content in the rest of your press release.

Throughout your press release, use valuable links that increase the reader’s experience. By adding relevant links, you’ll gain traffic that truly is interested in your company enough to continue reading on your website.

Because most online readers skim read, your press release should include some text formatting such as bold, italic, underlined, etc. This breaks up the content a bit, makes it easier to read and can make the most important pieces stand out to anyone skim reading. Words that have been specially formatted should provide your audience with a quick summary of what your press release is about.

Another way to make your press release’s readability easier is to add images. Like text formatting, images break up the content and give your audience some beneficial visuals. Before adding the images, however, make sure they’re image optimized by adding a relevant image file name or alt tags. Also be sure to add an image of your company’s logo to create some brand recognition.

Press releases are a great way to inform your audience of any newsworthy topics your company may be experiencing, are an excellent form of PR and when used by companies with the right optimization can be helpful in their overall ranking.

Google Places Disappearing Act

News - Demolition signThe ads, just a scant year ago read like this “97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.” Companies flocked to Google places to “get free traffic and great exposure.”

So much for Google Places.

The big news this morning is that Google places isn’t going to be the same thing as it always was.In fact, it isn’t goin to “be” at all.For those who are interested Google places is no longer going to be the very powerful component that it has been in reputation management and other areas of focus. The much vaunted and greatly touted Google Places, upon which we were encouraged by Google to build our business presence online, is no longer.

Google announced about 12 hours ago that Google places is no more to quote CNN. Goodbye Google places and hello Google Plus. Google places has been re-“Placed” ousted by one of the Google plus social features that is a combination of Google plus social and the Zagat restaurant reviewers.

With so many changes in the wind in Google, so much moving into areas where it has never gone and removing areas that many businesses were focusing on, such as Google places, the answer is that you’ve got some work to do. Google places has been replaced with the Google Plus Network and Google Plus Local is the new Google Places.

Google Places customers can be converted to Google Plus–In fact Search Engine Land said that more than 800 million businesses had been converted as of Wednesday. Fledgling social network Google Plus reported that they were up to about 100 million users, which, while impressive, is certainly a far cry from the Facebook numbers of more than 900 million.

The replacement of Google places, just a scant few years after the big push and the hype to focus your business on Google places for SEO and search engine exposure is just another example of the many reasons not to focus your website or your social placement on Google or Google products to the exclusion of all others.

Not only have we seen the Google wavering in search engine algorithm and in methodology, but now we are viewing the same examples in Google social networking.

Look for Google in the near future to be as wavering as any political candidate and diversify your SEO efforts so that your focus is on creating authority for you, not link building or social networking for Google’s magical-mystical disappearing “must-haves.”

Does Keyword Density Matter?

One of the things we repeatedly hear from clients is “you’re only using one percent keywords!” “I only see my keyword phrase in there 5 times in 500 words, I just can’t accept this keyword density, it’s far too low.”

The result is that we try to explain, we give them the proximity explanation about where the keywords are mattering more than how many times–when it fails, as it invariably does, we go back and insert their keywords in a way that we hope will fit (they are after all paying for it and if they don’t want to listen, we certainly can’t change that.) and the article inevitably ranks lower than it could or should had we written it for a human reader..

Keyword density has some use, we will grant that. The simple truth is that if your keyword is not there, you’re not going to rank for it. Aside from that or the obvious penalties that can arise from inserting it too many times, we
are not sure that we see the value in a given density. The placement or proximity of a keyword appears to matter a great deal more.

Only very rarely will you hear any professional SEO or marketing consultant talk about keyword density in a given piece of writing. More frequently you will see them ask about where those words should be place and how professionally the item will be written. Keyword density was–at one point–the marker by which online content was written. Today, thankfully that is beginning to change, but slowly.

It’s never been proven to us, try though we have done–to find a pattern or a sweet spot if you will–that any level of keyword density is going to offer a measurable difference.

Content creation and writing website articles today is a great deal more specialized than it once was. We as a team personally think it’s about time. We don’t want to read ten keywords in every article and we don’t want to write them. It’s not 1999 anymore and if you’re having your articles written in the same way that you did back then, you’re quite likely in for a big surprise.

Quick Tips For Quality Website Content

Quality Website Content

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Every writer has their own style. Every writer will say the same thing in a unique way. That does not make their content or your own better or worse, only different. That being said, there is actually a right way and a wrong way to create website content. The kind of writing that you want for your web site, or that your customers want for their website is crisp, clean, and polished content.

In order to get it, you need to adhere to a few simple rules that will give you quality content every time.

First of all, the common sense rules:

Never copy another article or site content. First of all, its just completely wrong. Your site won’t succeed in that way and even if it does, it’s still wrong.  It’s like roulette. If you aren’t recreating your PLR or you’re actively stealing content, eventually it’s going to get you bytten in the you know what. You need unique creative content. If you must, use it as research, but publishing an entire set of PLR articles without amending them is going to net you less traffic and a lot less interest from people and from search engines.

Your content should be readable by high school level readers. Crafting the content for your site in a dry, humorless and doctorate level vocabulary will simply lose your readers. Make your content personable, factual, and easy to read and understand.

To give you a bit more to go on, here are a few things that will make any article that you write slightly better:

Less is more when it comes to website content. Don’t use lengthy sentences and words that the majority of people will not understand. Craft short punchy sentences that net make it easy to read.  Yes, you may look more intelligent, but the goal here is to convert to sales or customers.  Short, punchy sentences with a clear concise meaning will be your best option. Excess verbiage is not the best way to go. Try to keep your sentences tight and use the active voice, although change them up to passive voice once in a while for variety.

Let each sentence express a single thought. Using a lot of sentences that are too long or using punctuation designed to break them up is not going to get you a great effect.  Quite often we seen long long sentences broken up with a semi-colon. What’s the point? Turn it into two sentences. Keep the sentences under 30 words if you can. Edit your own text to get rid of as many extra words as you can and still keep the main thought.That being said, don’t shorten it up too much, and here’s why:

You want to paint them a picture with your words. You want to use enough words to actually show them what you mean in a way that will stick in their mind. You know yourself that you feel the writing, not just see it. Consider the difference between these two sentences:

The  sun went down.  Gives you the picture, doesn’t it, but does it stick with you?

The last dying rays of the sun cast a gold-washed shadow across the trees below. That one tends to leave a warm picture in your mind and that is where you want your sentences to go.

Transition the sentences or paragraphs in your articles carefully to keep them smooth. Jumping from one thought to another without any real care makes them feel and sound disjointed.  Making a good transition will prevent choppy sounding articles that lack a good flow.If you wonder if you have done that, read it out loud to yourself.

If you have a lot of information, table it, make a graph, or use bullet points to keep it tight. Unless you are writing a novel, people want to scan your information and be able to get the general point quickly. If you are writing a novel, bullet points won’t fit 🙂

Review, rethink and revise every article that you write in order to get the best quality that you can. Whether you are being paid 1 dollar or 40 dollars per item, draft it first. You may THINK that your first article is perfect, but chances are that it is not. Your first article is rarely going to be your best article. Don’t ship it to your client or add it to your site immediately. Look twice at what you’ve written each time to see if you can say it more capably. In most cases, you will find that having stepped away and looked again, you can say it more smoothly or more crisply than you did initially. Review every article and edit it before you use it.

If you’re in doubt that your content can or will convert, No Gravity can help you to craft the quality content that you need for your website.