How Machine Learning is Changing the Face of Search Generally Google doesn’t spring to mind when considering competition in the world of digital marketing because it seems to dominate whatever it touches. Aside from that however, the realm of digital marketing has always been an extremely competitive landscape, with certain exceptions of course. Established brands …

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What Do You Need to Know to Generate Links that Are Higher in Authority? One of the oldest and the most efficient ways to get a better ranking is with link building. It’s also one of the best ways to get some great organic traffic moving in your direction People want to link to you. …

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Technology is a wonderful thing. The internet has placed a world of information at our fingertips and changed the face of advertising forever. In the case of advertising however, there are some downfalls to the ways that we can use this technology. We have the means to fast forward past television ads, block internet ads, …

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Ethical SEO

I mentioned not too long ago what my definition of ethical SEO, and particularly ethics in online business. Apparently there are those who disagree. Ethics is defined as a set of moral principles– a line that we won’t cross whether it’s for making money or damaging the competition or our own personal life. Defining ethics …

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With the vast number of choices SEO and PR professionals have for content, press releases are among the most popular for keyword optimization. Press releases provide your target audience with valuable information about newsworthy topics of your company. This could be for a new product launch, a company hosted event, executive staff changes or a …

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We’re all hearing that SEO, or search engine optimization is dead. The reality is that it isn’t dead, but much like any other job, task, or component of technology, has undergone a real metamorphosis. There is nothing that has remained the same in the technology field over the course of the last few years. For …

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