Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason, more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and …

Know Your Audience When Marketing OnlineRead More »

Color is ubiquitous. You can find it anywhere and everywhere and quite often we don’t consciously think about what it means, but we do “feel” color. Those feelings are an inherent part of us. They inspire feelings of relaxation, peace, or even, caution or anger. Why do the stars relax in a “green” room? How …

The Science and Psychology of Color in Website MarketingRead More »